VERTICAL IDENTITY – CHANGTSE

Personal Brands – Vertical Identity

MY OWN BRAND

I began supporting other creators by first sharing my own journey and brand, showing how I built a strong identity through strategy and storytelling. By demonstrating the impact of consistent, valuable content, I was able to inspire and guide others to scale their potential in the digital space.

Now, I help creators turn their vision into a brand that not only looks professional, but also communicates real value and connects authentically with their audience.

STARTED ON YOUTUBE

I started my journey creating horizontal content on YouTube, where I developed my skills in storytelling, cinematography, and editing for long-form formats.

With time and experience, I expanded into vertical content creation, adapting to the demands of new digital platforms and audiences. This transition allowed me to design content strategies that connect authentically in today’s mobile-first, vertical-driven world, without losing the cinematic quality and narrative depth of my earlier work.

I help creators from diverse fields build their visual identity for the new vertical digital world, crafting what I call their Vertical Identity.

From stylists and barbers to athletes and gastronomic creators, my focus is on developing content strategies and audiovisual storytelling that communicate authentic value and connect with audiences.

In an era where vertical content dominates, I ensure every project not only looks professional, but also strengthens the creator’s brand presence and resonates with their community.